About Us
At YUI GLOBAL FLAVOR, we connect exceptional Japanese producers with global markets through trusted, detail-oriented export operations. Our partnership with YUIICHIMI reflects our core values - authenticity, quality, and respect for tradition.
The story of YUIICHIMI
From a Single Seed to the World
The story of YUIICHIMI begins with a single seed—carefully preserved for over a century in the rural town of Karatsu, Saga Prefecture.
This rare heirloom chilli was safeguarded within Miyazaki-san’s family, never shared beyond it. As a child, she often wondered,
“Why does my grandmother’s chilli taste so different—so alive?”
Its flavour was sharp yet deep, rich yet gently sweet—unlike anything else.
One day her grandmother said, “I’m getting old. I think it’s time to stop farming.” In that moment she knew: this tradition must not end.
From her great-grandfather to her grandmother, and now to her, the cultivation of this precious chilli lives on—one seed at a time.
YUIICHIMI's Philosophy
Crafted without added preservatives, artificial colours or flavours.
They cultivate each chilli with careful field management and minimal, well-targeted inputs. Working in step with local seasons and soils, they aim to bring out each ingredient’s natural character.
The wheat used in their noodles is managed with the same respect—for the soil, the surrounding environment, and the communities who steward the land.
Every grain, every chilli, every finished product reflects their commitment to quality, transparency and responsible sourcing.
Recognition
Japan's One-and-Only Spice
The name “YUIICHIMI” comes from yui-itsu no aji—“a one-of-a-kind flavour.” It stands for more than a product; it is a philosophy of authenticity.
From seed to soup, from field to table, every element is made in Japan.
Recognised by chefs, featured by the media, and loved by those who seek true flavour, YUIICHIMI has grown into a brand that honours both craftsmanship and community.
What we share with the world is not only flavour, but a story—of people, soil and legacy.
YUI GLOBAL FLAVOR
Our Story
From Japan’s Countryside to Your Table
While YUIICHIMI focuses on what they do best — growing and crafting exceptional chilli products in Karatsu — YUI GLOBAL FLAVOR Co., Ltd. oversees the complete export process to bring these products to global markets.
Established in 2025 as a dedicated export company, we connect artisanal production with international markets through reliable, detail-oriented operations.
Our founder was originally a business consultant supporting the digital transformation of small and medium-sized enterprises in Japan,
but was profoundly inspired by YUIICHIMI’s authenticity and its unwavering philosophy of craftsmanship.
Amid rapid global change, she began to ask deeper questions —
What should we preserve?
How should we live and create as humans in an age shaped by technology?
From that reflection, the idea of YUI GLOBAL FLAVOR was born.
Our Era
From Digital Transformation to the New Space Age
Once, international export was a field reserved for large corporations.
Today, however, thanks to the advancement of digital technology and AI, even small workshops and regional producers can directly connect with people around the world who truly value their creations.
The same technological progress is also transforming our horizons — opening a new era of space development.
Across the world, including here in Japan, numerous space start-ups are emerging.
By 2032, technology is expected to enable intercontinental travel within an hour.
By 2040, private space exploration may well become a reality.
As technology extends human reach beyond our planet, so too will the possibilities for food, culture, and connection.
Our Future
Embracing Innovation, Sharing Tradition
YUI GLOBAL FLAVOR was created not to resist these changes, but to embrace them.
By harnessing the power of digital innovation, we deliver Japan’s time-honoured traditions and flavours —
from family kitchens to tables and hearts around the world.
This vision continues to shape our Purpose and Mission.
Purpose
To create food that endures for generations.
From Japan to the world.
Mission
To share safe, simply and transparently crafted flavours
— while supporting Japan’s producers and revitalising rural communities.
Vision
Near Future
We will introduce YUIICHIMI to international markets where demand for authentic Japanese foods is rising—while helping to revitalise farmland in Karatsu and beyond through long-term, sustainable partnerships with local producers.
Mid-Term
Together with partners who value quality and sustainability,actively embracing technological innovations such as high-speed intercontinental transport,
to establish YUIICHIMI as a premium brand that embodies the authentic flavour and spirit of Japan across the Asia-Pacific region.
Long-Term
As food culture expands beyond Earth, YUI GLOBAL FLAVOR remains committed to its ongoing journey — bringing Japan’s authentic flavours to new worlds yet unseen.
